This is the first book to focus on James Bond's relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.
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In October 2015, Playboy announced the magazine would no longer feature full-frontal nudity beginning with the March 2016 issue.[54] Company CEO Scott Flanders acknowledged the magazine's inability to compete with freely available internet pornography and nudity; according to him, "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture".[55] Hefner agreed with the decision.[56] The redesigned Playboy, however, would still feature a Playmate of the Month and pictures of women, but they would be rated as not appropriate for children under 13.[56] The move would not affect PlayboyPlus.com (which features nudity at a paid subscription).[57] Josh Horwitz of Quartz argued that the motivation for the decision to remove nudity from the magazine was to give Playboy Licensing a less inappropriate image in India and China, where the brand is a popular item on apparel and thus generates significant revenue.[58] 2ff7e9595c
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